Tuesday, November 30, 2010

I can get that on the Internet…


Today’s budget conscious buyers are seeking every avenue to reduce their marketing budget. Unfortunately, many of these avenues lead to disappointment. Rarely can the quality of a product be seen prior to purchase, origins of the products are unclear and may hinder schedule fulfillment, and communication is limited when a service call is required.

Unclear Communication
Often the quality of a product can not be seen until the day of delivery and non-refundable payments are made. It is important to review all of the documentation on the items prior to purchase. Even when Internet communication is clear, there is still the potential for misinterpreting item specs, pricing, and requirements.


Dealing locally allows you to see samples and test products before making an investment. Local marketing firms can request sample items to be delivered to their showroom where you can see, touch, and review the item first hand. Additionally, marketing firms will have designers on staff to assist with assuring that your corporate marks are ready for press and will reproduce in the highest quality possible on any item you choose.


I’m buying from a local company, right?
One product can be produced by 10’s of 100’s of different vendors at different prices. They could be around the corner or around the world. Which vendor used typically depends on the deadline and budget. When ordering through the Internet the ability to choose where a product is being ordered from is limited. There is also a disconnect in a very important facet of promotional products distribution, safety awareness. With the rise of awareness of lead-based pigments used in certain regions, it is important to assure that ones corporate image and community stays safe from potential disasters.

Did you know industry and manufacturing stops for a week during Chinese New Years for most manufactures in China? This puts all orders on hold wasting precious time. Though this is not a concern most of the year, it becomes a very bad experience when your delivery date is during that period. Your local marketing firm takes account for changes in the market and will make adjustments necessary to assure your product is delivered on time. For the Chinese New Years the solution may be choosing a vendor that has proven to be a reliable source. Web based stores do not provide that option on their order form.


A local marketing firm also employs professionals that constantly review the market and will provide the most economical solution while assuring that the safety, quality, and value of the product is retained. Additionally, your company can assure that corporate image and culture is maintained by working directly with a promotional products professional that will keep your corporate values in mind.


I’m not calling to order more; I want to know where my order is…
Most turnkey cheap Internet solutions make it difficult to communicate with a human being. The site is built as a 1, 2, 3 process with not option of “4. I need help.” Or worse, the extent of the help is subjecting customers to countless lines of customer service FAQ or forums where no answers are provided.


Again, working with a local marketing firm resolves this issue. There is a representative ready for your call. The firms have direct access to vendor support not made available to the general public. Most importantly, the firm will avoid working with vendors that have a proven track record or providing poor customer service and poor products. This system of vendor review allows your organization to benefit from real-time price comparison and prevent unexpected delays.


Building Marketing Relations
Regardless of one’s industry, their comes that inevitable customer response, “I can find this cheaper on the Internet.” However, there is a vast difference in the cheapness of a product and the value. I provide the highest level of customer services while delivering the best value. Communication is the key, an Internet site will take your order; however, it rarely has the ability to follow through with quality customer relations and support. Call Robert at 713-805-3775 to discuss ideas and options for your promotional products needs.

Other services such as banners, brochures, stationary, business cards, letterhead, envelopes, magnets, vehicle wraps, web design, social marketing, and e-mail marketing is available.