It’s no secret that Google remains the power-horse of the search engine technology and leads with a steady 90% and higher statistic as top referring search engines. In the early days, search engine manipulation was as simple as loading your site with popular terms of the day. However, today such tactics will get your site blacklisted quicker than you can click the “SEARCH” button.
We’re often asked, “How do I get on the front page.” The truth is, no one can guarantee this although many have tried. In the late 90’s even Network Solutions offered a guaranteed search engine optimization service and quickly found a promise is easier to make than true results. If the world’s domain registrar warehouse had to admit this was not possible then that’s should be an eye opener.
So what should a company do to be seen? First and foremost, concentrate on your company more so than the internet marketing itself. Stay true to your mission, vision, and product offerings. Deliver consistent marketing strategies in both web and traditional marketing strategies. Isolate target markets and develop solid marketing strategies to deliver your message directly to those markets. After developing this strategy you are able to produce solid ads, AdWord campaigns, e-blast, and promotions directed to “buyers” of your products not just passerby’s.
Leading marketing companies employ leagues of staff to constantly monitor their internet strategies. The Internet levels the playing field. However, this means a small business with a gross income of $1,000,000 a year is competing in the same arena as the megalithic organizations grossing $1,000,000 per month. There is no reason to despair though. Modern search engines employ advanced algorithms that give the small business an opportunity to have their ads seen regardless of the budget if the message is clear and has a good quality rating.
Google has recently announced advances to the algorithms that will now take account current events. This means that if one searches for a topic such as presidential candidates that the algorithm will place precedence on current data rather than previous candidates. What does this mean for businesses? It’s an ever more pressing reminder that your website should be updated regularly and contains current information. Also, developing web marketing strategies that employee recognition of current events is also a wise strategy.
